> ## Documentation Index > Fetch the complete documentation index at: https://docs.bosscart.io/llms.txt > Use this file to discover all available pages before exploring further. # Sales Tracking > Sales Tracking for Email & Automations ## Sales Tracking for Email & Automations Launching a funnel? Sending a flash offer? Now you can see exactly what’s converting in your emails. Our built-in sales tracking lets you monitor real revenue from every email and automation flow — no third-party tools required. Check opens, clicks, conversions, and total revenue at a glance. Whether you're testing a nurture sequence or selling a full digital product, your data lives right where you work. **Track sales. Spot friction. Optimize faster.** Let’s break down how it works → ### How it Works Tracks sales by linking your email and automation clicks to checkout activity — all through smart, automatic UTM tagging. **Every link** in your email or automation flow is tagged behind the scenes with UTM parameters like `utm_campaign`, `utm_source`, and `utm_content`, so when a user clicks and makes a purchase, it connects that revenue to the original message. No manual setup. No external analytics tools. Just insights that drive better copy, better flows, and better results. > 📘 Example: Someone clicks a “30% off” button in your welcome email. If they buy, you’ll see that sale tracked under that exact email — including how much revenue it generated. **Behind the scenes, but fully visible where it matters.** Read more about UTM [**Here**](/builder/platform/ecommerce/tracking-links) Sales tracking can be used in both Email and SMS, whether that be via campaigns or in your automation workflows. First lets take a look at setting up the Sales tracking in emails: #### Enabling Sales Tracking for a Campaign In the email campaign builder, head to the **Summary** tab. There, you’ll see the option **"Track sales from this campaign."** Once enabled, simply add your UTM parameters — and that's it. Every sale driven by this email will be tracked automatically, no extra setup needed. **Real clicks, real conversions, real revenue.** All linked directly to the message that moved your audience to act. #### Enabling Sales Tracking in your automations Sales tracking works seamlessly inside your automation emails — using the same smart UTM setup as your campaigns. When editing an automation flow: * Open the email you want to track (individually or apply tracking across multiple emails). * Toggle **"Track sales from this email."** * Add your UTM parameters — this will link every sale back to the email that drove it. **Automated flows. Real-time sales insight. Zero guesswork.** #### Viewing Sales Data in Your Email Analytics Email analytics give you a full picture — not just who opened and clicked, but who actually bought. Under each campaign or automation email, you’ll now see: * **Opened** — Total recipients who viewed your message * **Clicked** — Those who engaged with your links * **Sales** — Revenue generated from this email * **Orders** — Number of purchases directly attributed 💡 Revenue tracking is powered by UTM data, so every sale is linked to the exact email that drove it. **See what converts. Refine what doesn’t.** Real insight, right where you write.​ #### Advanced Sales Insights Beyond opens and clicks, break down revenue by product — giving you full visibility into what’s actually converting. Here’s what you’ll see in your **Email & Automation Analytics**: * **Item-level sales** — track revenue from individual products, templates, or course bundles * **Subscriptions** — monitor recurring revenue from memberships and ongoing access * **Upsells & Downsells** — see which offer paths are boosting AOV or saving abandoned carts * **Top-performing products** — ranked by revenue, conversion rate, or volume 💡 Use these insights to double down on high performers, refine your offer stack, and remove what’s not landing.​ [
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